These stories each offer a specific lesson designed to change the "evil ways" of listeners before "the end consumes us all." Seeing a need for a manager, Bruce's brother Robert recommended his friend and record store owner Alex Abbiss, who established the Psychopathic Records record label with the group in 1991.
In late 1991 the group invested more money into production than was covered by returns.
The ICP started as an inner-city street gang in downtown Detroit who soon morphed into Violent J and Shaggy 2 Dope, who dress up as clowns to represent the dead Carnival's prophecy.
Despite minimal radio or TV exposure, Insane Clown Posse managed to build a huge rabid fan base that is a culture unto itself and is still thriving today.
Their music is generally placed in the "Horrorcore" category, and is focused heavily around Circus of Fear elements. Of course, some of their detractors aren't much better, either. Auto Rip is available only for eligible CDs and vinyl sold by Amazon EU Sarl (but does not apply to gift orders or Prime Now orders).See Terms and Conditions for full details, including costs which may apply for the MP3 version in case of order returns or cancellations.They formed their own wrestling federation, Juggalo Championship Wrestling, and later collaborated with many famous hip hop and rock musicians.The themes of Insane Clown Posse and other acts on Psychopathic Records center on the mythology of the Dark Carnival, a spiritual force that has revealed a series of stories known as Joker's Cards.Originally known as Inner City Posse, Bruce and Utsler introduced supernatural- and horror-themed lyrics as a means of distinguishing itself stylistically.