Ok Cupid just released some super-chill stats from 2015 about everything from the most-mentioned musician in people's profiles (Taylor Swift, up 114 percent from the previous year) to the biggest dating deal breakers (people who answered the question "Would you consider dating someone who has vocalized a strong negative bias toward a certain race of people?" with anything other than "No.") They also found that South Dakota and (shocker!So we wanted to make our insightful bits on dating and data as accessible as possible to the people who actually inform them — our members.
These brand-new cards, featuring bits of data and illustrations, not only serve up interesting stats right within Double Take, but they also allow members to easily share their favorites via social media, text, and email.For interested readers, I explain our measurement process, and how we collected our data, at the end of the post.All my bar charts are zeroed on the average picture. One of the first things we noticed when diving into our pool of photos is that men and women have very different approaches to the camera.Men’s photos are most effective when they look away from the camera and In terms of getting new messages, the My Space shot is the single most effective photo type for women.We at first thought this was just because, typically, you can kind of see down the girl’s shirt with the camera at that angle—indeed, that seems to be the point of shot in the first place — so we excluded all cleavage-showing shots from the pool and ran the numbers again.After all, Ok Cupid’s findings were based on behavior, not just talk, right? Like everyone else, we believed in Ok Cupid’s conclusions. But every time we looked into this, we found the same thing: daters who used Photofeeler for photo testing were getting right-swipes like never before.